Good food.
Better together.
A simpler way for a group to order food, share the bill and unlock bigger savings together.
More people. More savings.
One shared order, with everyone’s progress in view.
Taking the project through launch
I took over Group Orders during a critical development phase, coordinating design across teams to help the MVP reach launch. Feedback then revealed problems with joining, adding items and placing orders.
I brought that feedback together and worked with development on fixes. That gave us a more stable foundation for the next part of the experience: shared, tiered savings.
At the MVP stage, group orders accounted for 1% of orders, with approximately 35% conversion. These figures were recorded in the original study before the tiered-discount proposal.
Let everyone take part in the order
Passing one phone around, collecting preferences and chasing payments put the work on the host. Group Orders let each person choose their own food, with invitations and automatic bill-splitting built in.
Make group setup clear
From the restaurant page, the host can invite people by link or QR code, set a deadline and choose how payment is settled.
Show progress towards shared savings
Tiered discounts gave everyone a reason to participate. The tracker shows the current saving, the next tier and what the group still needs to do before checkout.
Fund the benefit sustainably
The MVP showed higher margins from group orders. The proposal used that additional margin to fund customer benefits, balancing an appealing first reward with room for the discount to grow and protection against misuse.
Validate the discounts in a small rollout
The 2024 proposal planned a 5% Singapore rollout, tracking orders, margin, average order value, retention and conversion before expanding. This was the next step recorded in the case study, rather than a reported rollout result.